AbbVie

As a global leader in the biopharmaceutical industry, AbbVie is known for its innovative approach to healthcare. For a company of this size and impact, maintaining a strong and refreshing brand presence is key.

I developed motion design focused on creating a sense of refreshment and relief for one of their key products. The visuals used crisp, cool blues and whites, evoking calm and coolness.

I developed a dynamic content system that lets products be placed into AI or 3D-generated backgrounds while keeping visual consistency across the board—so we could rapidly create content with interchangeable products while lighting, proportions, and textures stayed consistent and polished in any setting.

For the “Lasts All Day” commercial, fluid animations and dynamic transitions highlighted the product’s moisturizing properties, while water droplets added a lively touch—evoking a sense of calm and clarity.