Perkins
Role
AI Lead & Editor
To celebrate the holiday season, Perkins wanted to showcase their classic Turkey Dinner with a cinematic, high-end feel—without the massive overhead of a traditional motion-control food shoot.
By starting with high-resolution still photography and using generative AI video tools, I was able to 'animate' the textures of the meal, creating the slow, fluid motion of pouring gravy and the glistening details of the roast turkey. This approach allowed us to achieve the 'Holiday Slowdown' aesthetic—capturing that lingering, sensory focus on the food—while remaining highly budget-friendly. It’s a prime example of how AI can bridge the gap between static assets and premium broadcast-quality motion, providing a luxury look for a fraction of the traditional production cost.