Fast, edgy motion that helped drive a sold-out crowd.
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One Night in Daytona
Client
NASCAR
Project
One Night in Daytona
Role
Lead Motion Designer
Type
Motion
Runtime
0:30
Made with
ACD: Jon Smirnoff · Art Director: Wes Harsch
NASCAR events are known for their intense speed, high-stakes competition, and an atmosphere that captivates motorsport fans around the world.
By integrating fast-paced animations and edgy design elements, I developed motion that mirrored the high-octane action of the events—resulting in a campaign that resonated with fans and helped drive a sold-out crowd.
